Self-service kiosk technology allows us to bank, shop, and conduct a wide range of transactions independently, without the assistance of a clerk. In this era of automated technology and self-service, it is important that businesses operate kiosks that allow everyone, including people with disabilities, to use their services.
Redbox, a video rental giant, chooses to operate kiosks that offer only visually-based controls, which excludes blind people from using its services. Blind people may watch films on their own or with sighted friends and family who can describe the details and actions of a film. In addition, many blind people enjoy watching dialogue driven films.
Plaintiff Lisamaria Martinez commented, "I love watching movies with my husband and son and would like to independently rent movies for my family at Redboxes."
DRA and the Law Office of Jay Koslofsky represent the plaintiffs the Lighthouse for the Blind and Visually Impaired in San Francisco and several blind and visually impaired individuals in this class action lawsuit to challenge Redbox’s inaccessible kiosks.